Alex Morrison — Senior Fleet Advisor at DubaiLUX Car Rental
Senior Fleet Advisor · 8 years experience · Dubai, UAE

Alex Morrison

8 years in Dubai car rental. Coordinated 1,000+ airport pickups. Writes the guides he needed when he first arrived.

Credentials
  • UAE Ministry of Economy — Licensed Rental Advisor
  • RTA Dubai — Vehicle Fleet Management Certificate
  • 8 years UAE car rental industry experience
About Alex

I moved to Dubai from the UK in 2016 with a suitcase and no idea how transport worked here. Within a month I'd tried every option — metro, Careem, taxis, and finally a rental car. The rental car won. I joined DubaiLUX the same year and have spent the past 8 years coordinating over 1,000 airport pickups and helping tourists avoid the mistakes I made. My focus is the practical side: what documents you actually need, whether renting genuinely saves money versus taxis, and how the airport pickup process works step by step. I write the guides I wish existed when I first arrived.

Areas of Expertise
Airport pickup logistics Long-term rental planning Budget and economy vehicles Tourist rental requirements
Guides by Alex

Have a question about renting in Dubai? Alex and the DubaiLUX team are available 24/7.

WhatsApp Alex →