Alex Morrison
8 years in Dubai car rental. Coordinated 1,000+ airport pickups. Writes the guides he needed when he first arrived.
- UAE Ministry of Economy — Licensed Rental Advisor
- RTA Dubai — Vehicle Fleet Management Certificate
- 8 years UAE car rental industry experience
I moved to Dubai from the UK in 2016 with a suitcase and no idea how transport worked here. Within a month I'd tried every option — metro, Careem, taxis, and finally a rental car. The rental car won. I joined DubaiLUX the same year and have spent the past 8 years coordinating over 1,000 airport pickups and helping tourists avoid the mistakes I made. My focus is the practical side: what documents you actually need, whether renting genuinely saves money versus taxis, and how the airport pickup process works step by step. I write the guides I wish existed when I first arrived.
Have a question about renting in Dubai? Alex and the DubaiLUX team are available 24/7.
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